Brand awareness survey template
See how well people know your brand, what they recall unprompted, where they’ve seen you and which words they’d pick to describe you.
What’s in this template
- What comes to mind? — Seven quick questions, and there are no wrong answers. About three minutes.Welcome
- 1Which brands come to mind when you think of products like ours? (optional)Short text
- 2Before today, had you heard of us?Yes / No
- 3Where have you seen or heard of us? (optional)Multiple choice
- 4Which words would you use to describe us? (optional)Multiple choice
- 5What’s your overall impression of us? (optional)Scale
- 6How likely are you to choose us the next time you need something like this? (optional)Scale
- 7What, if anything, sets us apart from similar brands? (optional)Long text
- Thanks. It really helps to know how we come across.Ending
Who it’s for
- Marketing teamsMeasure awareness before and after a campaign to see what actually moved.
- Founders and small brandsLearn whether your name is getting out, and through which channels.
- Brand and design agenciesGround a rebrand in how customers see the brand today.
Make it yours
- Use the templateIt becomes a draft in your workspace, named after the template, with its welcome screen and background. Nothing is published yet.
- Edit any questionReword it, change the answer type, add or remove screens, pick another background. The preview updates as you type.
- Publish and share the linkOne link, one question per screen, on any device. Answers land in your Responses tab.
Questions people ask
Why does it ask about other brands first?
That’s unaided recall: people name the brands they remember before they see yours, so the answer isn’t prompted. Keep your brand’s name out of the form’s title and welcome screen so the first question stays that way.
What happens if someone hasn’t heard of us?
Logic sends anyone who answers No straight to a short thank-you, so they aren’t asked about a brand they don’t know. You can change the rule in the editor.
Can I use my brand’s name in the questions?
Yes. Using the template makes a draft you can change completely: replace “us” with your brand’s name from the second question on, swap in your own describing words, and add or remove questions.
Where do the answers go?
Every response lands in your form’s Responses tab. Download them as a CSV to count how often each brand is recalled and each word is chosen.
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Make the brand awareness survey yours.
Free · 7 questions · about 3 minutes. Sign in with your email and the draft is waiting.