Market research survey template
Size up demand before you build: how often people need it, what they use now, what frustrates them and what they’d pay.
What’s in this template
- Help us understand your needs — Nine short questions about how you do things today. About four minutes.Welcome
- 1How often do you need a product or service like ours?Single choice
- 2What do you use for this today? (optional)Single choice
- 3Which product or company do you use most? (optional)Short text
- 4How satisfied are you with how you handle it now? (optional)Scale
- 5What frustrates you most about it? (optional)Long text
- 6What matters most when you choose one? (optional)Multiple choice
- 7What would you pay each month for one that fully met your needs? (optional)Single choice
- 8How likely are you to try something new for this in the next six months? (optional)Scale
- 9Can we contact you for a short follow-up interview? (optional)Email
- Thanks. Your answers will help us decide what to offer next.Ending
Who it’s for
- FoundersTest whether a problem is frequent and painful enough to build a business on.
- Product managersHear what customers use today and where it falls short before you plan a release.
- Small business ownersCheck what local customers would pay before you add a new product or service.
Make it yours
- Use the templateIt becomes a draft in your workspace, named after the template, with its welcome screen and background. Nothing is published yet.
- Edit any questionReword it, change the answer type, add or remove screens, pick another background. The preview updates as you type.
- Publish and share the linkOne link, one question per screen, on any device. Answers land in your Responses tab.
Questions people ask
Can I tailor it to my market?
Yes. Using the template makes a draft you can change completely. Swap “a product or service like ours” for your category, change the price ranges to your currency or billing period, and add or remove questions.
How should I read the price question?
As a range, not a promise: people tend to say they’d pay more than they actually do. Read it next to what they use today and how satisfied they are with it.
Can people answer anonymously?
Yes. The only contact question is the optional email at the end, for people happy to do a follow-up interview. Delete it if you don’t plan to run interviews.
Where do the answers go?
Every response lands in your form’s Responses tab, and you can download them as a CSV to filter and chart in a spreadsheet.
More for surveys & research
- Survey · Surveys & research · 7 questionsBrand awareness surveySee how well people know your brand, what they recall unprompted, where they’ve seen you and which words they’d pick to describe you.Make it yours
- Survey · Surveys & research · 7 questionsDemographic surveyLearn who your respondents are with respectful, optional questions on age, gender, location, education and work.Make it yours
- Survey · Surveys & research · 7 questionsProduct–market fit surveyRun the Sean Ellis test: ask how disappointed people would be without your product, then learn who loves it and why.Make it yours
Make the market research survey yours.
Free · 9 questions · about 4 minutes. Sign in with your email and the draft is waiting.