Customer loyalty survey template
Understand what keeps customers coming back and what might tempt them away, before they quietly switch to a competitor.
What’s in this template
- A minute of your time? — Four quick questions. Under two minutes.Welcome
- 1How long have you been a customer? (optional)Single choice
- 2How likely are you to buy from us again?Scale
- 3What keeps you coming back? (optional)Multiple choice
- 4What would make you switch to someone else? (optional)Long text
- Thanks for being a customer, and for the honest answers.Ending
Who it’s for
- Subscription businessesSpot what keeps subscribers paying and what could make them cancel.
- Shops and online storesLearn why people buy from you again, so you can do more of it.
- B2B account teamsCheck in with long-standing clients well before renewal time.
Make it yours
- Use the templateIt becomes a draft in your workspace, named after the template, with its welcome screen and background. Nothing is published yet.
- Edit any questionReword it, change the answer type, add or remove screens, pick another background. The preview updates as you type.
- Publish and share the linkOne link, one question per screen, on any device. Answers land in your Responses tab.
Questions people ask
How is this different from an NPS survey?
NPS asks whether people would recommend you. This survey asks about their own loyalty: how long they’ve stayed, whether they’ll buy again and what would make them leave. Many teams run both.
Can I change the questions?
Yes. Using the template makes a draft you can change completely: reword questions, edit the answer options or add a question of your own.
Can customers answer anonymously?
Yes. Nothing in the template asks who they are, so answers aren’t tied to a name. Add an email question if you want to follow up with people who might leave.
Where do the answers go?
Every response lands in your form’s Responses tab, and you can download them as a CSV.
More for feedback
- Survey · Feedback · 5 questionsNPS surveyAsk the Net Promoter Score question, then a follow-up that fits the score, so every number comes with a reason.Make it yours
- Survey · Feedback · 8 questionsCustomer satisfaction surveyMeasure satisfaction on a simple 1–5 scale, hear why unhappy customers scored low, and see which part of the experience to fix first.Make it yours
- Form · Feedback · 7 questionsTestimonial formGather quotable praise from happy customers, with their name, role and a clear yes to publishing, ready for your website.Make it yours
Make the customer loyalty survey yours.
Free · 4 questions · about 2 minutes. Sign in with your email and the draft is waiting.