NPS survey template
Ask the Net Promoter Score question, then a follow-up that fits the score, so every number comes with a reason.
Use this templateFree · 5 questions · about 2 minutes
Try itAnswers here aren’t saved
What’s in this template
- One quick question, then why — Pick a score, then tell us what’s behind it.Welcome
- 1How likely are you to recommend us to a friend or colleague?Scale
- 2What’s the main reason for your score?Long text
- 3What do you like most about us?Long text
- 4What would make it better?Long text
- 5Can we follow up by email? (optional)Email
- Thanks for the honest answer.Ending
Who it’s for
- Product teamsTrack loyalty over time and read why people score the way they do.
- Customer successSpot unhappy customers early and follow up while it still matters.
- Small businessesFind out who would recommend you, and what would change the others’ minds.
Make it yours
- Use the templateIt becomes a draft in your workspace, named after the template, with its welcome screen and background. Nothing is published yet.
- Edit any questionReword it, change the answer type, add or remove screens, pick another background. The preview updates as you type.
- Publish and share the linkOne link, one question per screen, on any device. Answers land in your Responses tab.
Questions people ask
What is a Net Promoter Score?
People rate how likely they are to recommend you from 0 to 10. 9–10 are promoters, 7–8 passives and 0–6 detractors; the score is the percentage of promoters minus the percentage of detractors.
Why does the next question change?
The template uses logic: low scores are asked what would make it better, high scores what they like most, and the middle the main reason. You can change the rules in the editor.
Can people answer anonymously?
Yes. The email question is optional. Delete it if you never want contact details.
More for feedback
- Survey · Feedback · 8 questionsCustomer satisfaction surveyMeasure satisfaction on a simple 1–5 scale, hear why unhappy customers scored low, and see which part of the experience to fix first.Make it yours
- Survey · Feedback · 7 questionsProduct feedback surveyLearn how people use your product, what they wish it did and how satisfied they are, and line up volunteers for a follow-up call.Make it yours
- Survey · Feedback · 4 questionsCustomer loyalty surveyUnderstand what keeps customers coming back and what might tempt them away, before they quietly switch to a competitor.Make it yours
Make the NPS survey yours.
Free · 5 questions · about 2 minutes. Sign in with your email and the draft is waiting.