Describe it. Get a working form.
Write one sentence about what you need to ask. AI drafts the questions and picks the right answer types. Then you edit it by hand, like a document, and share one link.
Feedback survey for our coffee subscription: an NPS question, what they’d change, and their email if they want a reply.
Next you enter your email. Your description comes with you.
Generate form- 1How was your last delivery?Rating, 5 starscoffee subscription
- 2Which blends did you try this month?Multiple choicecoffee subscription
- 3How likely are you to recommend us to a friend?Scale, 0 to 10NPS question
- 4What’s one thing you’d change?Long textwhat they’d change
- 5Your email, if you’d like a replyEmail, optionaltheir email
Each colour shows which words became which question. Nothing goes live until you publish.
- Unlimited forms and responses, free
- No card needed
- 14 question types
- Works on any phone
Rather start from a finished form? Pick one of 52 free form templates and edit it the same way.
AI writes the first draft. You make it right.
No prompting your way through every change. Click a question and edit it right on the form: the wording, the answer type, whether it’s required. When you’d rather ask, the AI tab makes one change at a time and marks what it touched.
Edit on the form itself
Type straight onto the question, exactly where respondents will read it. Switch any question between 14 answer types.
Every AI change is marked
Ask for one change and a small marker shows which question the AI touched. Nothing moves behind your back.
Preview before anyone sees it
Click through your form on desktop or phone size, with validation on, before you publish the link.
See what the AI form builder drafts and what you finish by hand, or learn how to write an AI form prompt that gets a good first draft.
More responses shouldn’t mean a bigger bill.
Slide to the number of responses you expect each month. Here’s what each builder charges for it, at list price.
Ribbit
FreeUnlimited responses, whatever you choose above.
Typeform
PlusUp to 1,000 responses a month.
Jotform
BronzeUp to 1,000 submissions a month, 25 forms.
At 1,000 responses a month, that’s $79 a month less than Typeform and $39 less than Jotform. Every month, however many people answer.
List prices, billed monthly, from typeform.com/pricing and jotform.com/pricing, checked 25 October 2026. Their plans change often, so your quote may differ. Ribbit’s unlimited responses are subject to fair use.
Where they go further: Typeform has lead enrichment and AI research tools, and Jotform has approvals, PDF documents and HIPAA plans. If you need those, they may suit you better.
The full picture, feature by feature: Ribbit vs Typeform and Ribbit vs Tally.
Free covers the form. Pro covers your brand.
Neither plan counts responses. Pro is one flat price for your domain, your name on the form, and a few teammates.
Free
For anyone collecting answers
- Unlimited forms
- Unlimited responses, under fair use
- 5 AI generations a day, 50 a month
- All 14 question types
- Conditional logic and multiple endings
- Print-ready QR codes with Ribbit branding: PDF, SVG or PNG
- CSV export
- 1 workspace
- Forms show a small “Made with Ribbit” badge
No card needed. Free for as long as you like.
Pro
Your brand on every formFor teams sharing forms publicly
- Everything in Free, with your logo and name instead of our badge
- Unlimited AI generations
- Your own domain for each workspace, like forms.yourcompany.com
- Custom links, like /feedback
- A QR code for each location: scan counts, your own design, repointing
- Unlimited workspaces
- 3 teammates, plus you
- A webhook for every response
- Your own ending page: a button, a picture, your words
- A different redirect for each ending
- Drop-off analytics and partial answers
Cancel any time. Pro stays on to the end of the period you’ve paid for.
See how Free stacks up against other free online form builders, or compare every plan line by line on the pricing page.
Guides, and how we compare.
Plain guides to the choices that decide whether people finish a form: layout, logic, prompts and drop-off. And side-by-side comparisons with Typeform, Tally and Youform, checked against their own pages.
Guides
All guides- One question per screen formsWhat a one question at a time form is, what research says about completion, when a single page is better, and how to design one well.
- Conditional logic in formsConditional logic in forms explained: skip, branch and show/hide rules, six worked examples, the pitfalls that make people quit, and how to test each path.
- Form abandonmentWhat form abandonment is, how to calculate your form abandonment rate, credible benchmarks, why people quit, and fixes ranked by the evidence.
- NPS survey questionsThe official NPS survey question and 0–10 scale, how to score it with a worked example, 12 follow-up questions by score, and the mistakes to avoid.
Comparisons
All comparisons- Typeform alternativesTypeform alternatives as of October 2026: Ribbit and 7 more compared on free responses, logic, one question per screen and what removing branding costs.
- Tally alternativesTally alternatives as of October 2026: Ribbit for one question per screen and Pro at $240 a year, plus Youform, Typeform, Fillout and 3 more.
- Youform alternativesYouform alternatives compared: Ribbit, Tally, Typeform, Fillout, Jotform and Paperform on layout, free plans and yearly prices, as of October 2026.
“Typeform made forms pleasant to answer, then priced them by the response. I don’t think a form should cost more because it’s working.
So the free plan here doesn’t count responses, and Pro is one flat price. It’s early. If something’s missing, write to me and it goes on the list.”
Questions people ask
Is the free plan really unlimited?
Yes. Unlimited forms and unlimited responses, under a fair-use policy. Free includes 5 AI generations a day and 50 a month. Pro has no cap.
What does Pro add?
Your own domain for each workspace, custom links like /feedback, no “Made with” badge, up to 3 teammates, unlimited workspaces, a webhook for every response, your own ending page (a button, a picture, your words), a different redirect for each ending, drop-off analytics with partial answers, and a QR code for each location with scan counts, your own design and repointing. It’s $29 a month, or $150 for the first year on the early-bird yearly plan, then $240 a year.
What if the AI gets a question wrong?
Edit it. Every question, answer type and option can be changed by hand. Or ask the AI tab for one specific change; it marks the question it touched.
Do people need an account to answer?
No. They open your link and answer, on a phone or a computer.
Can I get my data out?
Yes. Every response is in a table you can export to CSV, on both plans. On Pro, a webhook can also send each response to your own tools.
What form do you need?
Describe it in a sentence. You’ll have a draft to edit in under a minute.
Free plan. No card needed.