Tally vs Ribbit: one question per screen, free logic and a lower yearly Pro price

Both free plans are unlimited under fair use, and both Pro plans remove branding and add your own subdomain and drop-off analytics. Ribbit leads on layout and the yearly price, with up to 10 endings free.

Both Pro plans are $29 billed monthly, and both free plans cost nothing. Billed yearly, Ribbit Pro is $240 and Tally Pro is $290, for the same branding removal, own subdomain, partial answers and drop-off analytics.

That’s $50 a year less with Ribbit. Right now the first year is $150 with the early-bird price, applied automatically, then $240 a year: $140 less than Tally in year one.

Tally’s pricing page shows Pro as “$24 per month”, which is its $290 yearly price spread over 12 months. Ribbit’s yearly plan is 31% less than twelve monthly bills; Tally’s is “2 months off”, about 17%. The free plan needs no card, and Pro can be cancelled any time and stays on until the period ends. See pricing for everything each plan includes.

Ribbit wins on what respondents see, on branching you can follow, and on the yearly price.

• One question per screen: respondents see one question at a time with a progress bar, on any phone or computer, and need no account. Enter moves on, letter keys pick a choice on single-question screens, and Back retraces the path they took. Tally builds single-page or multi-page forms in a document-style editor. Our guide to one-question-per-screen forms covers the layout.
• Branching you can see: jump rules send people to a later question or one of up to 10 endings, free on every plan, and the Flow board maps every path. Click a screen on the board to edit its rules. Our NPS survey guide walks through a real example.
• A lower yearly price: Pro is $240 a year against Tally’s $290. It swaps the badge for your logo and name, and adds your own subdomain with custom links like /feedback, partial answers and drop-off analytics.

Pro also brings designed ending pages: your own image or emoji, text, up to two buttons, colours, confetti and answer-based personalisation, with a redirect for each ending. And on every plan, changes to a published form stay unpublished until you press Publish, so respondents never see a half-finished edit.

Both tools build forms from plain language. Ribbit is edit-first: you describe the form in one sentence, AI drafts the questions and picks answer types, and then you edit everything by hand.

The AI tab stays open for later changes. It makes one change at a time and marks the question it touched, so you can check its work, and it can also set the title, button text, Ending 1’s message, a close date, the accent colour and the font. You set logic, extra endings and your logo yourself, so nothing ships that you didn’t choose. The free plan includes 5 AI generations a day and 50 a month; Pro has no cap.

Tally lists Tally AI on its free plan and says it can “generate, edit and fix forms in plain language”. For help with your first sentence in Ribbit, see our guide to AI form prompts.

Ribbit suits forms that ask good questions, branch on the answers and end well.

• You want respondents to see one question per screen on every form.
• You want AI to write the first draft, then you make it right by hand.
• Your form branches: up to 10 endings and a Flow board that maps every path, free.
• You pay yearly and want Pro for $240 instead of $290.

Still comparing? See more Tally alternatives, Ribbit vs Typeform, or all our side-by-side comparisons.

Rebuild the form from a one-sentence description, then make it yours in four steps.

1. 1Describe the formType a one-sentence description and let AI draft the questions, or start from one of 52 templates.
2. 2Edit it by handCheck the wording, the answer types and which questions are required.
3. 3Add logic and endingsSet jump rules on each screen, add up to 10 endings and check every path on the Flow board. Our guide to conditional logic goes further.
4. 4Preview and publishPreview at desktop and phone size, publish, then swap the old Tally link for the new one.

We wrote this Ribbit vs Tally page from Tally’s own pricing, features and help pages, read on the dates shown under How we checked, and from Ribbit as it ships today. We didn’t run tests or time anything. Prices change, so the dates matter.